MILAN, Nov 3 (Class Editori) — Vietnam is celebrating the first anniversary of the "beIT" campaign, aimed at promoting Made in Italy. To mark the occasion, an event was held at Casa Italia in Hanoi, during which the new Ferrari 296 GTB was unveiled.
Special guests included singer Tuan Hung, Miss World Vietnam 2019, Luong Thuy Linh, activist Helly Tong and travel blogger Ly Thanh Co.
Since the launch of the campaign in Vietnam, beIT has been present in many activities related to culture, arts, and business promotion, drawing the attention of the local public, and bringing the country closer to the culture and lifestyle of Italy.
BeIT set two goals: to increase exports through Italian potential in an original and innovative way, and to promote the globalization of Italian companies, especially SMEs.
The campaign focuses on nine main sectors: sustainable infrastructure and energy; automotive and marine industry; machinery, automation and components; fashion, luxury, and lifestyle; design; health and wellness; advanced aerospace and security technologies; culture and entertainment; agribusiness. The campaign also creates a “green” impact: for every 10,000 views of the video campaign, a tree will be planted in three Italian regions (Basilicata, Tuscany, and Apulia) shaping the first “Made in Italy” forest and contributing to a greener planet.
(Source:Class Editori)
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