MILAN, March 23 (Class Editori) — MyTheresa aims at expanding in China. This is demonstrated by the decision, not officially communicated, made by the German online luxury boutique to sell a selection of its products on JD.com. On the e-commerce platform, born in Beijing in 1998, since last week about 2,247 items of 49 brands are in fact available, including Isabel Marant, The Row, Off-White, Ganni, Marine Serre, Thom Browne, Oscar de la Renta and David Koma.
A small selection compared to the wide range of brands present on the MyTheresa portal, which works with over 200 brands all over the world and demonstrates its willingness to address the Chinese market step by step, as recently announced by CEO Michael Kliger. MyTheresa's prices on JD.com, which include import duties and taxes, are slightly lower than local prices in China.
According to MyTheresa's statement on the e-tailer's website, all shipments will be managed from Europe and consumers will be entitled to free returns within 30 days.
MyTheresa is the first major global online luxury player to sell to China through the JD.com platform since Farfetch entered a strategic partnership with Alibaba Group's Tmall in 2021. NET-A-PORTER is active in China as well, but through Tmall. (All rights reserved)
(Source:Class Editori)
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