Ola Källenius, Chairman of the Board of Management of Daimler AG, at the CES technology trade fair in Las Vegas. (picture alliance / dpa)
Daimler chairman Ola Kaellenius is overseeing a huge programme of cuts and restructuring - but he's determined not to let that hold the German carmaker back on developing new technologies.
"Of course we have a long-term innovation and tech strategy as well as a business strategy," Kaellenius said on the sidelines of the CES tech show in Las Vegas.
"As part of this transformation, we must change our cost structure in parallel," he told dpa.
It was under Kaellenius' predecessor, Dieter Zetsche, that Daimler first set out its much-championed CASE strategy: "Connected, Autonomous, Shared, Electric."
Last year, Kaellenius announced an austerity programme for the company consisting of a cap on investment and staffing cuts designed to save 1.4 billion euros (1.56 billion U.S. dollars) by 2022. Daimler had previously said it would axe over 10,000 jobs.
The belt-tightening measures have overshadowed Daimler's CASE strategy in recent months.
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