MILAN, Jun 3 (Class Editori) – A. Testoni is getting to the heart of its reorganization process. On the one hand, the Italian company – worth around 30 million euro and leadingthe Sitoy group in Hong Kong since 2018 – is strengthening its identity as Made in Italy brand; on the other, it is also getting ready for a new growth phase through an international retail strategy.
"We're getting into a new phase. We're witnessing some changes, as the passing of the fiscal year in June, but we're also refocusing on the brand's original values, as the fact it belongs to Bologna’s territory, or that its products can easily express their origin – being developed, designed and manufactured in Italy. We're doing all this for furthering our growth, starting from a careful market analysis revealing the potential of the Chinese market in particular," said Bruno Fantechi, CEO of the company, to MFF. "We're using this as a stepping stone for planning some flagship store and shop in shop openings, which should start seeing the light in 2020 in continental China. At the same time, we will work on our digital side, obviously aiming at enhancing our e-commerce services – in an 'omni-channel' perspective – so to create a perfect harmonization between the physical and the virtual experiences".
A change in pace which, on the occasion of Pitti Immagine Uomo, takes shape in that of a new displaying format, developed through the restyling of the Central Pavilion as well as through the creation of the new collection.
"The project can count on a strong vision, on a broad research and on a valuable attention put on the production network," continued Fantechi. "Our target audience keeps evolving, including an ever-bigger share of the new generation requesting the excellence linked with Italian products. We invested for raising our suppliers' quality levels and for designing a new collection, capable of connecting with a cosmopolitan clientele driving away from the extremes – and, rather, toward style, one of A. Testoni's distinctive characteristics. This collection presents colorful sneakers, light unlined outwear in leather; about this, the rest of the leatherwear is remarkable – some lines have been completely redesigned, so to meet the needs of a contemporary man".
(Source:Class Editori)
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