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CLASS

Wine exports toast 2019 together with Asia

April 09, 2019


Abstract : It may not be "sparkling" like last year's, but the 2019 vintage promises to be decidedly good for Made in Italy wine companies in terms of sales.

MILAN, Apr 8 (Class Editori) – It may not be "sparkling" like last year's, but the 2019 vintage promises to be decidedly good for Made in Italy wine companies in terms of sales. That is estimated by Mediobanca's Research Area in the usual Italian and international wine sector survey, which shows that "the Italian companies toast a record-breaking 2018” and that "optimism prevails for 2019, especially for demand foreign". A healthy sector, therefore, that of wine, which last year recorded a growth in turnover of 7.5%, marked more on the domestic (+9.9%) than on the international market (+5.3%). This trend seems destined to be reversed this year, at least according to the expectations of sparkling wine producers. Overall, 10.5% of the companies interviewed by Mediobanca believe in a double-digit percentage increase in turnover and 82.6% expect not to suffer a drop in turnover.

Only 17.4% expect a decline in revenues. In general, the study reports, "there remains a certain optimism, even if the chances of repeating the 2018 exploit seem remote". In any case, the sector is one of the most prosperous in Italy. As a matter of fact, the increase in sales of last year (+7.5%) has a greater value if compared to the decline suffered by the manufacturing industry (-7.2%) and the food industry (-4.6%). Not only that: since 2013 the wine sector turnover has grown by over 27%, with exports rising in the same period by almost 32%. All this led to an increase in employment (+3.7%) and above all in investments (+25.7%).

The survey – which analyzes the data of the last five years of the 168 major Italian companies operating in the sector with a 2017 turnover of more than 25 million euros – also examines the aggregated data of the 14 largest international companies and the dynamics of the world Stock Exchange index wine companies listed in the 2000s. Well, since the beginning of 2001 this index has grown by 354.1%, above the international listings, which on average have registered a 163% plus. Investing in listed wine is therefore a good deal, especially in Wall Street, in Australia and in France.

There are only two Italian companies listed – Italian Wine Brands and Masi Agricola – whose capitalization in mid-March 2019 was 206 million in total. The ten companies that have adhered to the Italian Stock Exchange Elite program are promising, and could be listed in the future and stand out for the high exports incidence on turnover, equal to 73.4%.

But the wineries that record the greatest growth in sales are the 116 cooperatives analyzed (+9.2%), against the +6.7% of joint-stock companies and those with limited liability. Which are the wines that grow the most? The "non-sparkling" wines: +7.6% (+7.1% sparkling wines).

Cantine Riunite-Giv confirms itself as the first company for the turnover (615 million, +3.1%), followed by Caviro (330 million, +8.6%) and Antinori (230 million, +4.5%), the first non-cooperative group. At the top, at the regional level, the producers from Veneto, Piedmont and Tuscany.

For Italian companies, Europe remains the main foreign market, with a 52% share of total exports and an increase of 5.6% compared to 2017. Significant progress in sales on the Asian continent (+42.2%) and in South America (+11.9%). The main foreign competitors countries are France and Spain, followed by Chile, the USA and Australia. 

(Source:Class Editori)

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Keyword: class export italy

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