ROME, May 12 (Xinhua Silk Road) -- Chinese automakers are gaining momentum in Italy as demand for electric vehicles grows and consumers show increasing interest in Chinese brands known for competitive pricing and advanced technology.
Italy's new car registrations rose 11.6 percent year-on-year in April, marking the fifth consecutive month of growth, while battery electric vehicles accounted for 8.5 percent of the market, according to Italian daily Il Sole 24 Ore.
Against this backdrop, Chinese brands posted strong performance in the market. Leapmotor achieved a market share close to 3 percent in Italy within 12 months, while BYD and MG also recorded strong growth, with MG approaching a 4 percent share. Omoda Jaecoo expanded rapidly as well, reaching around 2 percent of the market.
Plinio Vanini, chairman of Autotorino, said that Chinese new energy vehicle makers had developed rapidly in recent years, adding that brands represented by BYD were increasingly winning favor among Italian consumers through technological innovation and product strength.
Chinese automakers are also stepping up their presence in Italy through technology and branding initiatives. During Milan Design Week in April, BYD showcased its fully electric DOLPHIN SURF model and demonstrated its Vehicle-to-Load technology, which allows the vehicle to power external devices and household appliances.
Meanwhile, Great Wall Motor said it plans to enter Italy in June as part of a broader European expansion strategy, underscoring growing ambitions among Chinese automakers in the European market.
(Contributed by Gao Jingyan, edited by Tian Shenyoujia with Xinhua Silk Road, tianshenyoga0524@163.com)
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