MILAN, June 29 (Class Editori) -- Relations with China ahead of the 2024 Shenzhen Lifestyle Week (SLW) were the focus of a meeting between Lombardy Region representatives and a delegation from the Longhua district.
Fashion Week will come to life in multiple areas of the Chinese city, from the Art zone to the Design district and at the Fashion Hub, bringing to the spotlight a rich calendar of appointments, workshops, fashion shows, happenings, exhibitions, and events aimed at enhancing and promoting cultural and business exchanges, as well as the synergy between Chinese and Italian creativity and manufacturing. The protagonists will include a pool of Lombardy's excellences, ready to showcase novelties and innovations in the fashion, art and culture, food, and lifestyle sectors.
The aim of the event will be to involve the players in the supply chain, promoting interaction between all those involved, becoming a point of reference in the lifestyle sector and a gateway between East and West for international trends, fostering collaborations with already existing fairs, with a view to reliability and visibility.
"It was a very fruitful meeting with a view to strengthening collaboration and synergy between Lombardy and China. We had a constructive discussion on topics related to fashion, design, food, and art," Mazzali commented. "It is precisely Lombardy's excellence, recognized and appreciated all over the world, that will be the protagonist of the LifeStyle Week in Shenzhen, which will host a pool of Lombardy companies active in these sectors and promote international dialogue".
"China represents a world to look at with great interest, also to enhance those sectors in which Lombardy achieves levels of excellence," Cattaneo stressed.
(Source: Class Editori)
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