MILAN, Jan. 18 (Class Editori) — Asian markets are at the center of growth forecasts for several Italian fashion brands at the ending of the Milan Fashion Week, the event that closed yesterday in the Lombardy’s region capital with great success among visitors and buyers.
“The event attracted a lot of buyers, journalists, and other insiders from all over the world. There was an important return of visitors from the Far East, especially Japan and Korea, and also a few from China, as well as many Middle Eastern operators,” Carlo Capasa, President of the National Chamber of Italian Fashion (CNMI), told MFF. “Passing presences that also indirectly benefited the city’s many showrooms whose brands were not in the official presentation calendar. In this sense, it was a success for all Made-in-Italy fashion”.
In addition to the collections of major Italian brands such as Prada, Zegna, or Fendi, the comebacks in the Men’s calendar of Gucci for the first time since the end of the liaison with Creative Director Alessandro Michele, the confirmation of his preference for Milan from JW Anderson, and the debut of Charles Jeffrey Loverboy helped to boost this edition.
Capasa’s assessments are in line with those of some of the big brands’ managers present in Florence for the edition of Pitti Bimbo, which begins today in the Tuscan city. “We have seen important growth both in the Middle East, given the new migratory and tourist flows that are affecting the area, especially Dubai, and in the Americas,” Alfonso Dolce, CEO of Dolce&Gabbana, said. “In the new year we foresee the consolidation of markets and growth in Southeast Asia and Latin America also thanks to a commercial offer that focuses on iconic products, but develops in functional terms and sees in accessories, both bags and shoes, an increasingly important segment,” added the Manager, reiterating that the core market remains Europe.
“This year as well we had positive feedback from childrenswear. We are above double-digit growth despite important markets, such as China and Russia, are experiencing the momentum we all know”.
“Europe and the Middle East remain the strongest markets, together with the Far East, which has experienced significant growth, gaining more and more relevance for the brand. On the latter and North America we are focusing our objectives of strengthening and development,” Stefano Secchi, Managing Director at Moschino, explained to MFF.
After setting up the newly formed company Moschino Kids SRL, the Aeffe Group’s brand closed 2022 fiscal year on a positive note in terms of results for its Baby Kid Teen division, outlining new goals for 2023 related to North America, Far East and Italy, concerning new openings and restyling.
“We will open stores dedicated to the Baby Kid Teen line in the Far East, focusing on China. After the opening in Milan at Via della Spiga 26 and the one at the Dubai Mall, 2023 includes the renovation of the Conduit Street store in London, which will be followed by the one in Rome. This project aims to consolidate the brand’s retail network and create more and more synergy between the lines, going to strengthen the relationship between Moschino Couture and Moschino Baby Kid Teen,” the Manager specified.
(Source:Class Editori)
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