MILAN, Jan. 17 (Class Editori) — “I am happy to have been among the pioneers to reach China, as we did in 1991. I arrived on January 7 as soon as they opened the borders, where I visited both Hong Kong and Macao, which started off in a good mood,” Ermenegildo Zegna, Chairman and CEO of the Wall Street-listed Ermenegildo Zegna luxury Group, told MFF.
“I talked to landlords and investors and met with end customers. We are ready to go and, as soon as customers will be able to travel and buy luxury again, we will see great things”.
Will China drive luxury again?
We are surrounded by positive energy, as we want to resume. I read that 2.5% higher growth is expected, whereas analysts initially predicted 3%. It looks like with this opening it should grow to 5%, meaning that it will set the world economy and luxury in motion”.
How do you assess the listing one year after landing on Wall Street?
We joyfully celebrated one year since our listing on the New York Stock Exchange last December. This has been a special and very interesting year in all respects, from surprises to unexpected things, but I would say we have defended ourselves well.
What do you expect for 2023?
We are still living through a blackout. We will be able to say more on January 25, when the press release will come out after the board meeting, but I must say that we have defended ourselves and prepared for a year, 2023, which has to be a year with a different banner.
In 2023, Tom Ford will become one of your brands…
The license agreement with Tom Ford will be a new experience for the future of the company, but I cannot say anything as the closing has not happened yet and will be around April. That is a new challenge.
You won the case against Adidas with Thom Browne…
This victory at Thom Browne’s New York trial over Adidas’ famous stripes discourse was achieved thanks to the preparation and stubbornness of Thom and Rodrigo (Bazan, the brand’s CEO, ed.). This is also good news for fashion, because it is something very broad in which it is difficult to make strict and sharp distinction. In addition, fashion is about different segmentations and different consumers too. We were very smart in this fight, and we came out as winners.
From a family business to a multinational corporation?
These are some of the activities of a company that remains and believes in the strength of Made in Italy and the supply chain.
(Source:Class Editori)
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