SAIC Motor earns good reputation in Germany thanks to high-quality vehicles

November 15, 2022

Abstract : SAIC Motor, a major car manufacturer in China, has earned a good reputation among the German automobile consumers, thanks to its high-quality vehicle products.

BEIJING, Nov. 15 (Xinhua) -- SAIC Motor, a major car manufacturer in China, has earned a good reputation among the German automobile consumers, thanks to its high-quality vehicle products.

In the face of fierce competition with the local brands, the Chinese automobile producer has relied on its mature systems on R&D, manufacturing, quality control and supply chain operation to adapt to the German market and achieve breakthroughs in both reputation and sales.

Marc Hecht, head of PR, MG Motor Deutschland

Generally speaking, the German consumers are more loyal to homegrown auto brands. But now, things have changed. For example, the MG ZS EV earned five stars in Euro NCAP crash test, showing the models have reached the international standards in terms of the product safety, which is very important for European, especially for German customers, according to Marc Hecht, head of PR, MG Motor Deutschland.

At present, SAIC Motor has rolled out the MG4 ELECTRIC in the German market, hoping to establish a more competitive brand image among the local consumers. Through test driving activities, the model has won high recognition from the German media.

In addition to the high quality products, its direct-selling marketing strategy is also attributed to its success in Germany.

Yuan Yingchen, general manager of MG Motor Deutschland

According to Yuan Yingchen, general manager of MG Motor Deutschland, unlike the sales mode in China, the direct selling mode is adopted here in the process of promoting the MG4 and other models. As for direct selling, it has a lot of advantages, such as more price transparency and closer to customers.

After years of development, MG has formed a relatively complete system of R&D, manufacturing, quality control and supply chain, enabling it to provide very mature products for local consumers. The car company has been committed to making its products close to and in line with the habits of German consumers to meet the needs of German users, said Yuan. (Edited by Hu Pingchao with Xinhua Silk Road, hupingchao@xinhua.org)