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Xinhua Silk Road
CLASS

Fashion business looks to Shanghai for next catwalks

April 02, 2021


Abstract : The Fashion Week is scheduled for April, from 6 to 13, but several brands have already chosen Shanghai to set catwalks, events and exhibitions there. Hermès has been the first one with a three-day event in March, from 25 to 28, at the Power Station of Art museum, followed by Fendi and Céline

MILAN, March 30 (Class Editori) — Fashion bets on Shanghai which confirms itself once again as the center for luxury, in the wake of the Chinese recovery, and now waits for the Fashion Week, scheduled for April, from 6 to 13, with special guests as Dior and Berluti together with many other brands that chose to hold runways, events and exhibitions in the city.

The first brand to show its collection has been Hermès that — after defining women's fashion trend for next Fall-Winter season with a catwalk divided into three different parts between New York, Paris and Shanghai— opened the doors of Hors-Champ, a three-day even theld in March, from 25 to 28, at the Power Station of Art museum and dedicated to the menswear Spring-Summer Collection. The visual and sensorial experience studied by Véronique Nichanian, Artistic Director of Hermès' menswear, together with the setting design created by Clémence Farrell, took the audience behind the scene to unveil the production phase of the garment and of the accessory.

The ready-to-wear collection, launched with a show directed by Cyril Teste, expressed "lightness, casual simplicity and timeless informality," as explained by the fashion house; finally, the contemporary R.M.S. bag has been unveiled for the first time.

Fendi also flew to Shanghai to turn the spotlight on its Couture Collection, the first one by the Creative Director Kim Jones, after his debut in Paris in the ready-to-wear fashion of LVMH's Roman Maison. An emotional journey with a British flavor through the works of Virginia Woolf woven into the eternal charm of classic Italian art. The inspiration was taken from the Galleria Borghese and Bernini's sculptures, and the show was followed by an exhibition of rare books and manuscripts at the Shanghai Exhibition Center. The cast also included Fendi’s China brand ambassadors Tan Zhuo, Cecilia Cheung and Muse Meng.

Hedi Slimane, Artistic Director of Céline, is instead the protagonist of "Sun of sound", his first solo exhibition in China and in the Célineera, which opened in these days at the Almine Rech Gallery and will end on April 30. The exhibition rediscovers one of the designer’s great passions, photography, having its roots in "Sonic", exhibited seven years ago in Paris, when Slimane himself was still at the creative helm of Yves Saint Laurent.

Under the lights the great history of punk and rock music is retraced through several portraits, such as the one of Keith Richards of the Rolling Stones and John Lyndon of the Sex Pistols, up to Pete Doherty, former leader of The Libertines and of Baby hambles.

(Source:Class Editori)

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Keyword: Shanghai Fashion Week

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