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CLASS

Hylink to take Made-in-Italy brands to Hainan's duty-free shop

January 21, 2021


Abstract : The agreement allows to sell Italian brands in the biggest mall of the city center. On the island, sales increased by over 148%, exceeding one billion renminbi (around 130 million euros). The most purchased goods are beauty products, perfumes, watches and jewelry.

MILAN, Jan. 20 (Class Editori) -- In the framework of the biggest international duty-free shop in the heart of Sanya, in the Chinese southern island of Hainan, Hylink and Hainan Tourism Investment Development signed an agreement that allows the first Chinese digital communication group to sell Italian brands in the biggest mall of the city center.

Thus, the independent digital marketing agency obtained one of the five licenses issued by the Chinese state-owned company. Hylink can provide all the services the brands need to enter the new commercial hub of the city, including administrative support, store design, and online and offline communication strategy.

Opened last October, the mall covers a commercial area of more than 5,000 square meters, in a scenic place, with more than 2,000 wares on sale, thus enabling daily purchases up to 737 dollars.

The pandemic drastically brought global tourism to a halt and significantly restricted the travels of Chinese consumers interested in luxury goods. They were accustomed to buy almost 80% of their products abroad, in cities such as Milan, Paris, Seoul or Tokyo. To fix this situation and to foster domestic tourism, the insular province of Hainan, one of Chinese travelers’ favorite destinations, is now proposing itself as an international free-trade port, able to compete against the most sought-after destinations worldwide, partly thanks to a recent tax-free policy.

"By allowing Made-in-Italy luxury brands to land in this new duty-free shop, we give them the opportunity to disclose their latest collections in a premium framework with a very high trade potential," Yuan Zou, Head of Fashion and Luxury Europe, who is responsible for Hylink's European expansion, underscored. "At the same time, we give Chinese customers the opportunity to personally explore the features of each brand while they cannot travel abroad". (All rights reserved)

(Source:Class Editori)

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Keyword: Hylink made-in-Italy brands

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