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Promos Italia launches a platform for B2B meetings with China

June 17, 2020


Abstract : Digital InBuyer China is an idea of the Chamber of Commerce of Milan Monza Brianza Lodi and with the support of Netcomm, ChinaEU, ICBC Milano and CIPA - China Investment Promotion Agency. Three digital weeks dedicated to China and to as many Made in Italy sectors: furniture, fashion and cosmetics.

MILAN, June 16 (Class Editori) -- A platform to put in contact selected buyers from the Chinese market with Italian companies interested in exporting. The initiative, Digital InBuyer China starts from the Chamber of Commerce of Milan Monza Brianza Lodi and with the support of Netcomm, ChinaEU, ICBC Milano and CIPA - China Investment Promotion Agency. Three digital weeks, the first one starts today, dedicated to China and to as many Made in Italy sectors: furniture, fashion and cosmetics.

About 150 Italian companies from the three sectors involved have already joined the project, who will meet 60 possible counterparts from China online. "The relapse of COVID-19 has forced us to accelerate the innovation of processes and methods to support the internationalization of businesses, making digital an indispensable element, as also envisaged by the Pact for Export presented a few days ago by the government," explains Giovanni Da Pozzo, president of Promos Italia, the promotion body of the chamber system.

"In this complex phase it is even more important to be at the side of companies in starting and consolidating international business processes, promoting innovative solutions to encourage exports thanks to the great opportunities offered by digital technologies", said Elena Vasco, Secretary General of the Milan Chamber of Commerce Monza Brianza Lodi. "With the Digital InBuyer China project we are committed to promoting, through a dedicated platform of virtual meetings, the commercial relations between our entrepreneurs and Chinese counterparts, to continue investing in this important strategic market for Italy".

In the coming months, however, the project will be extended to other strategic international markets for Italian commercial relations. "With Digital InBuyer China, the Made in Italy system has given proof and courage to have been able to transform a challenge never seen before into a great opportunity, building a virtual match-making system that today is able to replace missed B2B events traditional, however, allowing the generation of new business contacts, but which tomorrow will become the rule in supporting professional fairs, in a real multi-channel online-offline perspective" stated Luigi Gambardella, president of ChinaEU.

For the president of Netcomm, Roberto Liscia: "the unprecedented evolutionary leap towards digital that Italy has known precisely during this health crisis has led companies to consider the multi-channel development of their offer, also and above all towards international markets such as the Chinese, no longer as an option, but as a necessity. We believe that the project developed for Promos Italia will be the model for other similar initiatives, aimed at promoting the relaunch of Made in Italy exports". For its part, Industrial and Commercial Bank of China participates in the project to offer an important contribution to the international development of Italian SMEs in one of the most dramatic moments in their history.

(Source:Class Editori)

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Keyword: China-Italy cooperation Digital InBuyer China

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