MILAN, June 3 (Class Editori) - Luxury brands double their sales. In the aftermath of the launch of the 6.18 shopping festival, Alibaba records a 50% increase in the presence of luxury brands compared to the Single's day in November, the last major event of last year.
Opened a few hours ago, the event will last a month and will see the participation of around 180 luxury brands, including Burberry, Montblanc, Cartier and Michael Kors, who launch some special edition articles in co-lab with Tmall for the occasion. Brands like Coach, Mcm and Theory are making their debut for the first time, taking part in the event after the inauguration of their outlets at Tmall luxury Soho.
"Online consumption has seen new post-pandemic growth since March and the sales leap forward observed on Taobao and Tmall is very encouraging," said Liu Bo, vice president of Alibaba Group and general manager of marketing for Tmall and Taobao.
This year the event saw the participation of more than 25,000 brands from 92 different countries with an offer of 400,000 new products and a 64% year-on-year increase in the participating brands. The best performances mainly concern the brauty, home, household appliances, computers and even electric cars sectors.
On Taobao, live-streaming is increasingly important thanks to the participation of over 300 celebrities, 600 brands and more than 10,000 physical stores, committed to promoting their streaming products. The GMV produced through the Taobao live platform only reached 5.1 billion yuan (about € 188 billion) today.
"Live streaming has played an essential role for many companies during the peak of the epidemic and overall online sales have seen significant growth over the past year," said Alibaba's top management.
(Source: Class Editori)
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