Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
China Brands

Chery's high-end brand series EXEED draws wide attention in Dubai Int'l Airport

August 19, 2019


Abstract : Chinese automobile manufacturer Chery's EXEED TXL, the first SUV model of its premium brand EXEED series, drew plenty of attention from passersby in the Dubai International Airport.

BEIJING, Aug. 19 (Xinhua) – Chinese automobile manufacturer Chery's EXEED TXL, the first SUV model of its premium brand EXEED series, drew plenty of attention from passersby in the Dubai International Airport.

From June 15, the company has launched an advertising campaign for the model in the T3 terminal of Dubai International Airport, which boasts a daily passenger throughput of about 90 million and provides services to people from over 200 countries and regions around the world.

Named after the English word "exceed", Chery's EXEED series is its all-new high-end brand developed on basis of the globally renowned Jaguar Land Rover and its auto-making technologies and platforms.

EXEED, which adopts "tech, high end and dynamics" as the core brand value, invited Kevin Rice, a reputed auto designer worldwide, as its master designer. EXEED TXL is the first model of the series already put into mass production.

By carrying Baidu's autonomous driving system Apollo OS, EXEED TXL brings excellent driving experience to consumers with its unique functions in AR intelligent navigation and home appliance connectivity.

According to Chery, exhibiting the model in Dubai International Airport is just a starting point of its endeavors to enter the global market and alongside optimization of the EXEED series and advancement of its brand strategy, Chery is expecting the series to grab more market share in the Middle East and the world. (Edited by Duan Jing, duanjing@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: Chery EXEED

Reading:

Spotlight: Chinese brands win hearts of Peruvians with good quality, reasonable price

China's automaker Chery plans to further improve products, brand, distribution and service

Chery appears in Dubai: global intelligence boosts Chinese brand

Chery ads in Dubai Airport reach the world with new China auto image

Chinese cars rev up along Belt & Road routes

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial