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Xinhua Silk Road
China Brands

Chery's high-end brand series EXEED draws wide attention in Dubai Int'l Airport

August 19, 2019


Abstract : Chinese automobile manufacturer Chery's EXEED TXL, the first SUV model of its premium brand EXEED series, drew plenty of attention from passersby in the Dubai International Airport.

BEIJING, Aug. 19 (Xinhua) – Chinese automobile manufacturer Chery's EXEED TXL, the first SUV model of its premium brand EXEED series, drew plenty of attention from passersby in the Dubai International Airport.

From June 15, the company has launched an advertising campaign for the model in the T3 terminal of Dubai International Airport, which boasts a daily passenger throughput of about 90 million and provides services to people from over 200 countries and regions around the world.

Named after the English word "exceed", Chery's EXEED series is its all-new high-end brand developed on basis of the globally renowned Jaguar Land Rover and its auto-making technologies and platforms.

EXEED, which adopts "tech, high end and dynamics" as the core brand value, invited Kevin Rice, a reputed auto designer worldwide, as its master designer. EXEED TXL is the first model of the series already put into mass production.

By carrying Baidu's autonomous driving system Apollo OS, EXEED TXL brings excellent driving experience to consumers with its unique functions in AR intelligent navigation and home appliance connectivity.

According to Chery, exhibiting the model in Dubai International Airport is just a starting point of its endeavors to enter the global market and alongside optimization of the EXEED series and advancement of its brand strategy, Chery is expecting the series to grab more market share in the Middle East and the world. (Edited by Duan Jing, duanjing@xinhua.org)

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Keyword: Chery EXEED

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