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China's automaker Chery plans to further improve products, brand, distribution and service

July 30, 2019


Abstract : China's automaker Chery recently announced plans to further improve its performance in the second half of 2019 in the aspects of products, brand, distribution and service.

BEIJING, July 30 (Xinhua) -- China's automaker Chery recently announced plans to further improve its performance in the second half of 2019 in the aspects of products, brand, distribution and service.

Chery sold 325,000 cars in the first half of the year, 285,000 of which were independently produced, growing 8.5 percent year on year. The group reported positive on-year growth for six consecutive months, and its market share in June topped 4 percent to reach a 30-month high.

In the second half of the year, Chery will continue to focus on technology and quality and further enhance fashionable design and technology content of its products targeting young customers.

Against the backdrop of rapid development of Internet technology and increasing demand for smart vehicle, autonomous cars have become a battleground for automakers. To meet the demand of young customers, Chery launched the new Ruihu 8, Ruihu 5x HERO, Arrizo GX Pro and Arrizo 5 Pro, which have been well received by young consumers.

Through applying a programmable product development system and cutting-edge intellectual technologies, Chery's product development efficiency has been greatly improved.

In the following two years, Chery plans to launch ten new highly functional and intellectual products with fashionable shape; in the following five year, the company blueprints 239 new breakthroughs in traditional cars, smart connected and new energy technologies.

The company will also take measures to make the brand image more appeal to young customers, including organizing sports events, inviting celebrities to endorse the brand and inviting customers to participate in new car testing events.

In terms of distribution, Chery has actively explored retail sale model. It launched the Ruihu 7i jointly with the Industrial Bank of China, Postal Savings Bank of China, Autohome, Tuanche and other retail car sale platforms. The company will continue to strengthen distribution network construction of both automobile dealers and retail sellers.

The fast sales growth has posed new challenges for Chery's post-sales service. In the future, it pledges to continue concentrating on clients' need and upgrade customer experience by applying car networking technologies.

(Edited by Yang Qi, [email protected])

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Keyword: automaker Chery

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