BEIJING, March 1 (Xinhua) -- China's leading travel agency Ctrip International (CTRP.NASDAQ) is estimated to become a main shareholder of Beijing UTour International Travel Service Co., Ltd. (002707.SZ) via major asset restructuring in the coming 12 months, according to a latest agreement framework signed between the two sides.
Based on the agreement, Ctrip and UTour will enhance online and offline communication and cooperation in holiday tourism.
"Ctrip will provide more convenient and fruitful products while optimizing its outbound tourism service," said a leader with Ctrip.
"Both UTour and Ctrip think highly of the O2O strategy in outbound tourism. The two sides are expected to strengthen cooperation in product research and development, resource procurement, distribution and service, in a bid to achieve the win-win results," noted a head with UTour. (Edited by Zhang Yuan, zhangyuan11@xinhua.org)
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