InfoQuest (April 20, 2022) - Mr. Phusit Rattanakul Sereeruengsit, Director-General of the Department of International Trade Promotion (DITP), Thailand's Ministry of Commerce, announced that driven by the Soft Power policy, a total of 1,878 enterprises in such sectors as food and fruit, digital content, health and beauty and products with Thai characteristics created more than 3,905 million baht.
The Thai government has rolled out 32 supporting projects this year to support the implementation of the Soft Power policy. In H1, the following progress has been made in the following key activities:
1) Thailand promotes Thai food and rated service business in 16 countries through the Thai Select certification system.
2) Thirty Thailand enterprises have attended American Film Market 2021 (Online), Kidscreen Summit Virtual 2022, Content Pitching and Global Game Exhibition G-Star 2021 to promote digital content and related industries in the United States, France, South Korea and Japan and created a trade volume of 1,181 million baht.
3) Thailand promotes Wellness Medical Service, as well as health and beauty in China and the United Arab Emirates. Twenty-nine Thailand enterprises attended Beauty Expo and Beauty World Middle East 2021 and created a value of 62.09 million baht of value in negotiation.
4) Thailand helps cultivate modern enterprises with soft power thinking through projects such as From Gen Z to be CEO. At present, 1652 government salesmen and entrepreneurs have been trained.
5) Thailand helps cultivate product/innovation service development talents and promote Thai creative products and OTOP products.
6) Thailand helps promote Thai brands by promoting the Thailand Trust Mark certification system.
In addition, DITP has also organized twice Online Business Matching activities to facilitate fruit export and plans to conduct similar activities in July.
Source: InfoQuest, by Phnl/Papatson Ongphichetmetha/Kasamarporn Kittisamphan, translated by Xinhua Silk Road
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