BEIJING, April 8 (Xinhua) -- East China's Shandong actively connects with financial institutions and absorbs financial capital to boost cultural and tourism consumption by issuing vouchers worth over 15 million yuan, reported by Chinanews.com Wednesday.
Shandong aims to strengthen the in-depth integration of culture, tourism and related consumption from both ends of supply and demand, adopting direct financial subsidies to consumers, preferential discounts for merchants, and support from financial institutions, etc., said Zhang Baike, director of the Industrial Development Division of the Shandong Provincial Department of Culture and Tourism.
Shandong will rely on the credit system of banks and other financial institutions to screen high-quality small, medium and micro cultural tourism enterprises with certain potential and good credit, provide credit support to help their development. At present, 16 cities in Shandong have implemented the culture and tourism financial fund of nearly 150 million yuan, Zhang added.
Shandong Province issued the consumer vouchers through systems of major e-commerce platforms which simplified the process for consumers to obtain vouchers , enhanced the consumption experience, and improved the efficiency of capital use, said Zhi Mei, deputy director of the Industrial Development Division of the Provincial Department of Culture and Tourism.
Since mid-April, 16 cities in Shandong will simultaneously launch the fifth Shandong Culture and Tourism Consumption Season which will last until October.
(Edited by Gao Jingyan with Xinhua Silk Road, gaojingyan@xinhua.org)
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