MILAN, Dec. 7 (Class Editori) - Value China has signed today a strategic partnership with ByteDance, in order to allow Italian companies to promote their activities on TikTok. In the past years, short video apps, in particular TikTok and its Chinese counterpart Douyin, have experienced an increasingly strong spread; the COVID-19 crisis has contributed to accelerate the growth of a sector which was already booming. In China, 7 smartphone users out of 10 actively use short video platforms.
The partnership of the subsidiary has come after a series of agreements signed with other Chinese giants, among which Tencent, owner of the WeChat app. "Our goal has always been that of finding innovative and cutting-edge services for our customers, in a market in constant change and progress as the Chinese one. We are really satisfied with the results we have achieved", as Luca Qiu, CEO of Value China, has explained. Dario Melpignano, President of Neosperience, has added: "We are very proud of this partnership because it confirms once again the effectiveness of the strategy which we are carrying out with the subsidiary Value China, aimed at establishing collaborations with great players of the tech sector. With this last agreement, we become the first partner in Italy of ByteDance, a company renowned worldwide, thanks to TikTok".
The agreement signed between the two companies is of particular interest because it is the first time that the Chinese group signs a partnership of this kind with an Italian company. "We have worked on this partnershipfor months", as Anna Ye- managing director of Value China- has explained; "we are glad to bring value to the market and provide this great opportunityto our clients".
Meanwhile, the Chinese social network controlled by ByteDance's founder- Zhang Yiming- has chosen Italy, where there are 9.8 million subscribers with high growth rates, as hub for the markets of South Europe. The company has opened a local branch in Milan, an operating office that will have jurisdiction over Spain, Portugal and Greece. In this context, the search for a leading figure, who will manage the institutional relations and the public policy for the four markets of reference, has started. (All rights reserved)
(Source:Class Editori)
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