SINGAPORE, Nov. 13 (Xinhua) -- Alibaba Group's Southeast Asia flagship platform Lazada has made a new record for Singles' Day shopping festival once again, with more than 40 million users and 400,000 brands and sellers participating in the one-day sales event this year across the region.
The majority of these brands and sellers were reported in local small and medium-sized enterprises, the leading e-commerce platform said in a statement on Friday.
Lazada added that more local brands and sellers performed well on the platform in the annual event this year. The number of smaller merchants with over 10,000 U.S. dollars in sales doubled to more than 8,000.
Meanwhile, Lazada's in-app livestreaming channel LazLive recorded over 11 million views on the day of Nov. 11 and saw more sellers adopt the service this year, which resulted in a 380-percent year-on-year growth in gross merchandise volume generated from their sessions.
"This year's 11.11 performance is very much a reflection of the seismic shift in more consumers and merchants going online and an overall digitalization of the retail landscape, which has vastly accelerated in 2020," said Li Chun, Lazada Group's chief executive officer.
"Soon after we kicked off the campaign at midnight, we were already surpassing 100 million U.S. dollars in sales, in less than half the time we took last year," Li said.
According to the press statement, it only took Lazada 100 seconds to made 11 million U.S. dollars in sales in this year's Singles' Day shopping festival, which falls on Nov. 11 every year.
"We are glad to conclude yet another successful campaign, having set new benchmarks while enabling more than 350,000 brands and sellers to serve 80 million annual active consumers on our platform," Li added. Enditem
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