BEIJING, Feb. 13 (Xinhua) -- China's digital marketing, dominated by online marketing, is less affected by the novel coronavirus outbreak, and its digital marketing industry manages to maintain growth amid the epidemic, as the online advertising demands are exploding in sectors such as games, short videos, and online education.
Due to the closure of public places of entertainment during the Chinese New Year this year, games, short videos and other online products have become the first choice of entertainment for Chinese people, resulting in the increase in online advertising of these sectors, according to report by STCN.com, an information disclosure media approved by the China Securities Regulatory Commission.
In the education area, universities, schools, and kindergartens across the country have postponed the start of the spring semester. Under the situation, "studying at home" become an engine driving the growth of online education. Correspondingly, the digital advertising of online education has increased significantly, which also brings benefits to advertisers, the report added.
In contrast, traditional advertising, particularly in retail, catering, film and television segments, has decreased, undermining the development of relevant advertising companies.
To offset the impact of offline business decline, some advertising firms have increased their online marketing and e-commerce sales, said the report.
Most advertisers have completed their marketing tasks for the festival in advance. Therefore, the revenue decrease during the period may be limited, according to the report.
The overall advertising market in China remains promising this year, as many brands may invest more in publicity in efforts to make up for the losses encountered in the first half of the year, said Yang Yexin, president of Shanghai Tianyukong Advertising Co., Ltd. (Edited by Su Dan)
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