MILAN, Jan. 8 (Class Editori) - Two of the most iconic Italian fashion brands in China inaugurated the new year by presenting as many collections inspired by the year of the Rat, which will officially begin next January 25th.
Moschino created a new limited edition capsule collection whose protagonist is the comic book character Mickey Rat. The men's and women's collection is made up of ready-to-wear and accessories with sporty lines.
Moschino's creative director Jeremy Scott and fashion stylist, model and creative Mia Kong gave life to the collection in a lookbook taken in New York by the Chinese photographer Shxpir Huang. The protagonist of the campaign is Kong herself together with the Jun Kai Qi model.
Mia Kong and Jun Kai Qi pose recalling traditional Chinese New Year elements such as mahjong (board game), red envelopes, peach blossom and dancing lions.
Playful references to the party are recalled through a winning hand of mahjong and a group of dancing lions, which will perform next January 2020 in the Chinatown neighborhood of New York. The Moschino Mickey Rat capsule collection dedicated to Chinese New Year is now available online on moschino.com, at the brand's boutiques and in the most prestigious multibrand stores in the world.
For the Chinese New Year, Gucci celebrates the year of the Rat with a collection of items dedicated to Mickey mouse, available online and in stores from January 3.
The line is at the center of a new campaign created by the photographer and director Harmony Korine, which features Ni Ni, actress, already protagonist of other Gucci campaigns, the actor Earl Cave and the designer, stylist and poet Zoë Bleu. The images develop a fun narration that follows Mickey mouse during his day in Disneyland.
The images of advertising, which have as their background the architecture of the Parisian amusement park, recall the holiday postcards and the spirit that characterizes Alessandro Michele's creations.
The collection includes accessories ranging from shoes to bags, from small leather goods to scarves. Based on a fun and retro spirit, the animated mouse is combined with many of the fashion house's iconic motifs. The key element of the collection for the Chinese New Year is the new mini GG supreme with the image of Mickey mouse superimposed in various sizes.
For women's ready-to-wear, the theme was developed for numerous models, while for men's clothing there are colorful prints, jacquard motifs and patches embroidered with Mickey mouse. The collection also includes silk items, as well as a baseball cap, a fedora hat and knitted hats and scarves. Even the unmistakable Gucci grip watch sports the cute Mickey mouse in jewelry, also present on 925 silver items. Finally, there are also special sunglasses for the Chinese New Year, made in the colors that characterize the rest of the collection.
A special selection of accessories will be available exclusively on Gucci.com. Made of white matelassé leather, the range includes the GG marmont bag in two sizes, a zippered wallet and a card holder. All the items are embellished by the four brightly colored prints that appear on women's and men's clothing, and depicting Mickey mouse in toile de jouy style settings.
Customized entertainment will also be available on the brand's app and on the facades of various Gucci pins, with the Mickey mouse character animated thanks to digital technology for customers and passers-by, who will thus be able to wear the characteristic mouse ears and see themselves on the screen, conceived as an enchanted mirror.
Gucci had already dedicated a capsule collection for the Chinese New Year (see MFF of January 3). The line is at the center of a new campaign created by the photographer and director Harmony Korine, which features Ni Ni, actress, already protagonist of other campaigns of the brand, the actor Earl Cave and the designer, stylist and poet Zoë Bleu. The images develop a fun narration that follows Mickey mouse during his day in Disneyland.
(Source: Class Editori)
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