Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
CLASS

Scavolini, new showroom in Shanghai. China is increasingly strategic

June 12, 2019


Abstract : The success of Italian kitchens in China, confirmed by Snaidero's recent joint venture with the major Chinese importer of European products, led Scavolini to accelerate its presence in China.

MILAN, June 11 (Class Editori) – The success of Italian kitchens in China, confirmed by Snaidero's recent joint venture with the major Chinese importer of European products, led Scavolini to accelerate its presence in China. On March 15, the company inaugurates a big store of two floors in Shanghai, inside a prestigious building.

The new exhibition space is set up inside an independent building in the Lujiazui financial district, part of a major new project – owned by the CITIC state group – which includes offices, residential spaces, a shopping center and an art gallery built by the architect Kengo Kuma, refurbishing an old shipyard.

"We are proud to announce the opening of the showroom in Shanghai which bears witness to the establishment of our brand, that is increasingly loved and well-known by the international public," said Fabiana Scavolini, the company CEO, founded in Pesaro in 1961 thanks to the resourcefulness of the Valter brothers and Elvino Scavolini, today leader of the sector in Italy with a turnover that this year could reach 250 million euros.

"China, where we have been present for years with a targeted and effective distribution and organizational network, represents one of the most strategic markets," continued Scavolini, who in 2002 inaugurated the first store opened in China, in Shanghai, "the presence of a new flagship store reflects the constant expansion on the international retail that is increasingly characterizing our strategy". 

Currently, Scavolini has more than 1000 sale points, of which 300 abroad. At the end of 2016, after taking part in the Salone del Mobile.Milano Shanghai, it opened 8 sale points after the inauguration of the last two major single-brand stores in Changzhou and Chengdu. To follow that, in 2017 other 7 stores opened: in Shenzhen, Hangzhou, Nanjing, Zhengzhou, Chongqing, Wuhane and Wuxi.

The new showroom in Shanghai is part of the marketing strategy of the company, which in Changzhou, about an hour by train from Shanghai, opened the largest sales point in China (500 sq.m) inside the Red Star Macalline furniture mall, the most specialized in the hi-end segment. 

In addition to China, another strategic market for Scavolini along the Belt and Road is the Russian one, where it has been exporting for over 20 years and, over time, has learned to understand the tastes, preferences and style of that market. "On the Russian market, classic-style collections are well appreciated, so, for both the kitchen and the bathroom line, we designed solutions based on a rich and luxurious decoration style," a Scavolini company manager explained to MF International –  even if Russian consumers, especially the younger ones, are developing tastes and habits close to the Western standards, with more minimalist approaches to design such as Foodshelf, the original and futuristic kitchen signed by Ora -ïto for Scavolini.

In Russia, Scavolini can count on a network of dealers covering about forty cities scattered throughout most of the federation's territory, as well as 13 direct sales outlets, in Moscow, Rostov-on-Don, Togliatti, Volgograd, Krasnodar and Krasnoyarsk.

(Source:Class Editori)

Notice: No person, organization and/or company shall disseminate or broadcast the above article on Xinhua Silk Road website without prior permission by Xinhua Silk Road.

Scan the QR code and push it to your mobile phone

Keyword: class manufacturing-sector

Reading:

Interview: U.S. bike industry insider says China remains best source of imports

Chinese insurers expected to hail higher equity investment ceiling

Chinese motor manufacturer receives RMB2.26 bln order from ZF Friedrichshafen

Jack Ma joins UN chief in discussion on global digital cooperation

S China's Guangzhou unveils guideline to reduce manufacturing costs

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial