MILAN, Apr 18 (Class Editori) – Tmall – the e-commerce premium platform of the giant Alibaba – has launched a gateway, that is a dedicated section, on the Taobao app, part of the same Group, aimed at helping consumers to find new products and labels.
Taobao boasts 700 million monthly active users and is used by each one 7.8 times a day on average. That makes it a privileged way to access Tmall, which instead addresses a smaller clientele and has only 180 million subscribers. The move follows the platform's attempt to strengthen its position and support the brands that enters the Chinese market for the first time.
Taobao users will be able to click on a dedicated icon to access the channel, called Tmall new products, where they will find a series of creative content and personalized tips that help web surfers to discover the products just launched.
"Based on our experience, we will continue to invest consistently in 2019 to help brands distributed by Tmall and suppliers to attract customers and instill innovation in their supply chain management, product development and interdisciplinary collaboration," said Jiang Fan in a statement, chairman of both Taobao and Tmall.
"Our goal is for Tmall to act as the best international brands springboard. For this reason, we will provide the necessary support to the brands to make them more effective, target-oriented and successful," added Jiang.
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