The group from Lombardy, during the Gulfood last edition unveiled the its new representative office to serve the areas where the coffee sector registers good results. The opening follows the ones in Singapore and Shanghai. China is a country that worth 10% of turnover.
18/02/2019 -- Class Editori. After Shanghai and Singapore, now also in Dubai. The Cimbali group is expanding once again in Asia, inaugurating its new representative office in the Emirate, with the aim of strengthening its position in the middle eastern market.
The design and manufacturing group of professional machineries and equipment for coffee shops looks carefully at the United Arab Emirates reality. The coffee consumer market is among the markets that register the more higher growth rates. From 2012 to 2016, the daily number of cups of coffee sold went from 1.4 to 3.4 billion.
The new office, at the Jumeirah Lake Towers 27° floor, inside has a showroom and a training center for technical and sensory training.
"The opening of the new representative office in Dubai is part of our path of growth on an international level. For what it concerned the Asiatic area, during last years we inaugurated a new commercial subsidiary in Shanghai and a new representative office in Singapore". This two allow the group to supply the local market. Especially the Chinese one that, has reported las summer by the top manager "it keeps giving big satisfactions" , and today it represents about 10% of the group turnover.
Franco Panno, CEO of the group, highlighted that Cimbali in the Middle East already has a 30% market share in the traditional professional machineries.
The opening of the new representative office happened during the Gulfood, the more significant exhibition about Food & Beverage in the United Arab Emirates, to which Cimbali is participating with a project dedicated to the coffee culture and the art of its extraction and tasting.
Panno concluded that "thanks to this opening we also aim to promote the espresso coffee culture, always at the top of the Made in Italy in the world, in a growing and with big potential market".
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