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  • Mengxiang Technology initiates strategic cooperation with Swisse

    Mengxiang Technology (Mengxiang), a Chinese commodity distribution solution provider, has recently reached a strategic cooperation with the Australian nutrition brand, China Securities Journal reported.

    January19,2024


  • China now in best period to build itself into a brand powerhouse, Wuliangye board chairman

    When high-quality development advances all around, China is seeing industrial development transforming from the past production-driven mode to a brand-led one and embracing the best period for building a brand powerhouse now, said Zeng Congqin, board chairman of Chinese Baijiu maker Wuliangye Group on Thursday.

    May12,2023


  • Chinese sportswear ANTA to invest over 4 billion RMB in professional technology R&D in next 5 years

    China's sportswear company ANTA announced its brand strategic goals for the next five years Thursday, in which clarified the company's ambition to invest more than 4 billion yuan in research and development in the next five years to strengthen its core capabilities in scientific and technological innovation, reported Xinhua-run Shanghai Securities News.

    July09,2021


  • Haier ranks among BrandZ Top 100 Most Valuable Global Brands

    Haier is listed among the BrandZ™ 2019 global top 100 most valuable brands, one of the most prestigious business rankings in the world, jointly released by WPP and Kantar Millward Brown in New York on Tuesday.

    June12,2019


  • Chinese mobile phone brands welcomed in overseas market

    Chinese mobile phone brands represented by Huawei are gaining increasing popularity abroad with their innovative features and services.

    May06,2019


  • Feature: Chinese toy makers move up value chain in global markets

    Chinese toy manufacturers, which produce around 75 percent of global toys each year, are rising up the value chain from original role as contract manufacturers by moving into designing and manufacturing products of their own brands.

    February21,2019


  • Pinduoduo to subsidize brand products sales to upgrade rural shopping

    Chinese social e-commerce platform Pinduoduo will spend at least 500 million yuan (73.8 million U.S. dollars) in subsidies to support sales of brand-name products in small cities and rural areas in 2019, the company announced Friday.

    February15,2019


  • Amazon ranks most valuable brand ahead of Apple, Google in 2018 global 500

    Amazon is the world’s most valuable brand ahead of Apple and Google in the 2018 Brand Finance Global 500. The e-commerce giant’s brand value increased by 42 percent year on year to a whopping 150.8 billion U.S. dollars.

    February02,2018


  • Popular British brands embracing WeChat

    Popular brands, including Burberry, Mulberry, British Airways and Durex, are among British companies successfully using instant messaging application WeChat in the Chinese market.

    February24,2017


  • Foreign brands rush into cross-border e-commerce

    The year 2016 witnessed foreign brands making an aggressive foray into China's e-commerce market, data from Tmall Global, a cross-border online bazaar under Alibaba Group Holding, showed on Wednesday.

    December22,2016


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