An employee works at a cross-border e-commerce company in Chongqing Fuling Comprehensive Bonded Zone, southwest China's Chongqing Municipality, Dec. 4, 2023. (Xinhua/Wang Quanchao)
BEIJING, Jan. 19 (Xinhua) -- Mengxiang Technology (Mengxiang), a Chinese commodity distribution solution provider, has recently reached a strategic cooperation with the Australian nutrition brand, China Securities Journal reported.
The two companies joined forces to organize a "Super Brand Day" event and facilitated the travel of nearly 30 top store owners on the Mengxiang platform to the Swisse headquarters in Australia for a 5-day tour.
During the "Super Brand Day," online influencers and store managers, who collaborated with Mengxiang platform, achieved over 10 million yuan in sales on the first day of the event. Sales of Swisse's liver protection pills exceeded 1 million yuan on the first day as well.
Mengxiang Technology said that an increasing number of overseas brands chose their platform as a significant channel for brand localization.
In the future, Mengxiang Technology plans to lead more store owners overseas to closely observe the brand's raw material cultivation areas, production sites, storage, and logistics, thereby building a bridge of trust between the brand owners and store managers.
(Edited by Tian Shenyoujia with Xinhua Silk Road, tianshenyoga0524@163.com)
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