BEIJING, May 28 (Xinhua) -- A large number of China’s national brands are actively participating in the Belt and Road construction, helping facilitate economic and social development of the countries and regions along the Belt and Road routes, featuring industry diversification, consumption upgrading and more emphasis on local sustainability.
This is the message delivered from the Corporate Social Responsibility (CSR) Report 2017 of China's National Brands” released in Shanghai on May 9.
Co-developed by China Economic Information Service (CEIS) of Xinhua News Agency and the Research Center for Corporate Social Responsibility with Chinese Academy of Social Sciences (CASS), the report shows that in the manufacturing sector, Dongfeng Motor Group Co., Ltd. exported 65,000 vehicles in 2017, up 55.3 percent year on year, and actively built business presence in Russia and other regions. Moreover, the company earnestly helped countries and regions along the Belt and Road to develop the automobile industry. In early April of 2017, the welding production line of Renault’s Dacia plant in Romania, the first overseas EPC integrated project undertaken by Dongfeng Machine Tool Plant, was officially put into operation.
In the biomedicine field, Yangtze River Pharmaceutical Group has seen over 40 of its Chinese and western medicine preparations registered and sold in more than 10 countries and regions around the world. By the end of 2017, it exported Chinese and western medicine preparations of 54 specifications under 51 categories to a number of countries and regions along the Belt and Road, including Pakistan and Russia; and it committed to promoting the standardization of the quality of traditional Chinese medicine in Africa, Southeast Asia and other markets. Chairman of Yangtze River Pharmaceutical Xu Jingren said, the company is continuously stepping up the reform of its own systems and mechanisms from a global perspective, and on the way to establishing a R&D system, production quality system and marketing system in line with international levels.
In the consumption sphere, Suning Holdings Group is actively carrying out the “Go Global” strategy, participating in and promoting investment and business expansion in domestic and overseas markets, and bringing more premium commodities and cutting-edge technologies into China. In 2017, Suning entered Italy and other markets along the Belt and Road, forged strategic partnership with Metcash, an Australian retailer, and realized the direct supply of many prominent brands from Australia and New Zealand.
Chinese national brands are marching out of the country and into the world arena, remarked Lin Feng, General Manager of Luzhou Laojiao Co., Ltd. Whiling seeing its products go global, the liquor maker is also vigorously promoting traditional Chinese culture all over the world. Previously, it launched a global culture tour themed “Let the World Savor China” in New York, Moscow and other cities, facilitating Sino-foreign cultural exchanges.
The report points out, more and more Chinese national brands are increasingly concerned about sustainable development along the “Belt & Road”. In November 2017, over 20 Chinese enterprises signed the Proposal for Africa-China Enterprises “Belt and Road” Common Development Alliance. Kweichow Moutai Group, also a signatory, now has 104 overseas distributors in 66 countries, regions and the world’s key duty-free ports, including 26 in countries and regions along the Belt and Road.
Moutai Group donated 3 million yuan to build classrooms and offices for a local primary school in Mozambique for the purpose of promoting China-Africa cultural exchanges, said Liu Hanlin, General Counsel of the group. Country Garden donated 10 million yuan to Shenzhen University for the creation of the “Belt and Road Country Garden Scholarship”, which aims to provide opportunities for advanced studies to students from countries along the Belt and Road.
Lately, Future Land Holdings Co., Ltd., a company based in Changzhou, Jiangsu province, was officially selected into Xinhua News Agency's National Brands Project. Chairman of Future Land Wang Zhenhua expressed, a century-old brand that endures must grow with the times, and do businesses that serve the people and enhance national pride. (Edited by Niu Huizhe, niuhuizhe@xinhua.org)
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