Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road Database
News for Outlets

Chinese baijiu maker partners with Hong Kong biz, culture circles to expand overseas market

September 28, 2024


Abstract : When a tasting to savor the mellow flavor of Fenjiu was held in Hong Kong on Friday, the Shanxi-headquartered Chinese baijiu maker speeded up its pace to expand its overseas market.

BEIJING, Sept. 28 (Xinhua) -- When a tasting to savor the mellow flavor of Fenjiu was held in Hong Kong on Friday, the Shanxi-headquartered Chinese baijiu maker speeded up its pace to expand its overseas market.

On September 27, more than 100 representatives and experts from the business, trade and culture circles of the Chinese mainland and Hong Kong gathered on the tasting to build more consensus on spreading the Chinese baijiu to more overseas markets.

Hong Kong, as a confluence of oriental and western cultures and one of the most competitive international metropolises, is now not only a vital market for Fenjiu, but also a crucial hub for it to step into the Belt and Road market, said Zhang Weidong, general manager with Shanxi Xinghua Cun Fenjiu International Trade Co., Ltd.

b4380d4cc5f84f95a1ea70f9656c156d.jpeg

Photo shows Zhang Weidong, general manager with Shanxi Xinghua Cun Fenjiu International Trade Co., Ltd., delivers a speech during the tasting held in Hong Kong on September 27.

Zhang expressed his hopes to better leverage Hong Kong as an international platform to disseminate the Chinese baijiu culture and brands to the world and expected more romantic encounters between Fenjiu and Hong Kong locals and new story-telling and taste bud journeys with overseas consumers.

Recent years, Fenjiu Group's "going global" efforts gathered pace with growing international influence. In the first half of 2024, revenues of related listed business grew 19.65 percent on year to 22.75 billion yuan, with its business covering 70 countries and regions around the world.

With 100-plus overseas distributors, more than 9,000 overseas retail outlets, and over 180 duty-free shops at home and abroad, the Chinese baijiu producer's sales network spans over five continents on the globe and important global free ports.

b173be6aa0dc404d98afb470d831ffc5.jpeg

Photo shows Liang Zhiyong, deputy president of China Economic Information Service (CEIS) delivers a speech during the tasting held in Hong Kong on September 27.

Chinese baijiu, as an ideal vehicle to link Chinese brands and culture with the international community, makes deeper connections with global consumers thanks to the resonation between Chinese and foreign cultures, said Liang Zhiyong, deputy president of China Economic Information Service.

During the "going global" journeys, Liang suggested Chinese baijiu makers taking into thorough consideration of tariffs, compliance, cultural differences, localization, and consumer participation in products R&D to better adapt to overseas demands and expand consumption scenarios.

5fba5ff90a404ac981f8872a68fe3950.jpeg

Photo shows Fenjiu products presented at the tasting held in Hong Kong on September 27.

(Edited by Duan Jing with Xinhua Silk Road, duanjing@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: Hong Kong Chinese baijiu Fenjiu tasting

Most Read

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial