Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website Xinhua Silk Road - Belt and Road Portal, China's silk road economic belt and 21st Century Maritime Silk Road Website
Subscribe CustomBlackClose

Belt & Road Weekly Subscription Form

download_pop

Research ReportCustomBlackClose

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

Xinhua Silk Road
Industry

Ice-snow sports consumption picks up steam in China

December 01, 2022


Abstract : As the number of people enjoying skiing increases rapidly, China's ice and snow sports-related consumption has picked up steam in recent years, the Xinhua-run Economic Information Daily reported on Thursday.

pic.jpg

Enthusiasts ski at Dahaicao Mountain ski resort in Huize County of Qujing City, southwest China's Yunnan Province, Jan. 11, 2022. (Xinhua/Hu Chao)

BEIJING, Dec. 1 (Xinhua) -- As the number of people enjoying skiing increases rapidly, China's ice and snow sports-related consumption has picked up steam in recent years, the Xinhua-run Economic Information Daily reported on Thursday.

According to a report released by the China-based market research company Asia Data Group in September, the total scale of China's ice and snow industry is expected to exceed 800 billion yuan in 2022 and hit one trillion yuan in 2025.

A total of 346 million Chinese people have participated in ice and snow sports, according to data provided by Economic Information Daily.

During the 2021-2022 snow season, the number of skiers on the online platform of China's leading online travel agency Trip.com Group jumped 70 percent year on year, said Shen Jiani, senior researcher of the strategic research center of the company's research institute.

The increasingly larger skiing group has spurred the rapid growth of ice-snow consumption.

Consumption potential is further unleashed by the spending on ski resort tickets, ski teaching, ski equipment, as well as ice-snow tourism-related accommodation, food, travel, shopping and entertainment, said Shen.

Sales of "ski + hot spring" packages, ice-snow tours and other related products on Alibaba's online travel platform Fliggy increased 30 percent year on year during this year's Double 11 online shopping festival.

The booming consumption further invigorates the whole industrial chain at a faster pace.  

In an international ice and snow industry development conference held last Friday in north China's Hebei Province, 22 key projects concerning ice and snow, culture and tourism, agriculture, and other fields were signed online, with a total investment amount of 30.2 billion yuan. (Edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)

Scan the QR code and push it to your mobile phone

Keyword: consumption ice-snow industry

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to [email protected] and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial

Ask Us A Question belt & road login close

If you have any questions, please enter them in the box below.

Identifying code Reload

Write to Us belt & road login close

Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

Click on the button below to create your account and get im http://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

Start a Free Trial