BEIJING, Nov. 27 (Xinhua) -- The final list of the Most-loved China's Brands Amongst Global Consumers in 2022 was unveiled Saturday at the Boao Forum for Entrepreneurs held in Boao, Hainan.
An online voting among overseas consumers was initiated jointly by the office of the National Brands Project of Xinhua News Agency, the Xinhua-run China Economic Information Service (CEIS) and many other institutions in May this year on their preference of Chinese brands. There are in total 50 Chinese brands on the final list, covering 11 categories of automobiles, finance, internet services, alcohol, home appliances, etc.
Photo shows the list of the most-loved China's brands amongst global consumers.
The selection has fully integrated four dimensions of online voting, product export amount, overseas influence and expert review.
It can be found in the unveiled list that the Chinese brands favored by overseas consumers include not only food and beverage, home appliances and other traditional consumer goods categories, but also emerging sectors like finance and internet services, indicating wide recognition and strong resilience of Chinese brands in overseas markets.
Among the 50 most-loved Chinese brands, world-renowned enterprises with high level of mechanization and automation like CRRC and COSCO SHIPPING, internet giants like Baidu and Tencent, and intelligent manufacturers like Huawei and Xiaomi take a large proportion, signaling the transformation of China into an intelligent manufacturer power which is constantly providing the world with better-quality and more intelligent products and services.
Apart form time-honored brands like Wuliangye and Lao Gan Ma, which have been popular overseas, new brands like realme, Florasis and Perfect Diary are also on the list. The popularity of Chinese brands featuring Chinese culture among global consumers symbolizes not only the quality of Chinese products but also the rise of China's national brands.
Overseas influence has been regarded as a key dimension for evaluation. The data results of this evaluation dimension are based on the data analysis system of the overseas influence of Chinese brands in the Xinhua Silk Road Database of the Xinhua-run China Economic Information Service (CEIS).
By taking more than 500 mainstream English finance websites worldwide as research samples, the system can conduct data collection and in-depth analysis of selected brands from dimensions of reputation, popularity, influence, etc., and form analysis reports on overseas influence of these brands.
Relying on the results of big data analysis, the system can also provide targeted suggestions on brand promotion as references for the international brand management of enterprises.
Photo shows part of the result screenshot of enterprise A after an analysis of the data analysis system of the overseas influence of Chinese brands.
(Edited by Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com)
A single purchase
