Visitors tour the Hisense exhibition area at the 2022 Consumer Electronics Show (CES) in Las Vegas, the United States, Jan. 5, 2022. (Xinhua/Wu Xiaoling)
BEIJING, April 22 (Xinhua) -- The 2022 or 12th China Brand Power Index (C-BPI) brand-rating and analysis report released Wednesday by Chnbrand, a Chinese brand-rating agency, shows that Chinese brands still take a solid position among consumers, reported Economic Information Daily.
C-BPI is China's first brand value evaluation system which was launched in 2011 and has been supported by special funds from the Ministry of Industry and Information Technology for several consecutive years.
With 100 cities across China under survey, the 2022 C-BPI covers 176 categories and involves more than 10,300 evaluated mainstream brands.
It shows that Chinese brands account for 70.5 percent of the top brands in the 176 categories, while international brands account for 29.5 percent.
This is the fifth consecutive year for Chinese brands to take up more than 70 percent of the top brands since 2018, which indicates that after years of brand building, Chinese brands have had a solid position among consumers.
Among the 124 top Chinese brands, 27.4 percent are in Guangdong Province, and 21.8 percent are in Beijing. Among the 52 top international brands, American brands account for the most, followed by Japanese and German brands.
In 2022, the average number of fast moving consumer goods (FMCG) brands used by consumers was 2.06, while that of durable consumer goods brands 1.28 and that of service industry brands 1.56. The FMCG industry is still the industry with the lowest user loyalty.
Among the brands listed in the traditional category of the 2022 C-BPI, there were more than 30 new ones, and 60 percent of them are FMCG brands involving yogurt, energy drinks and condiments, etc.
(Edited by Zhang Yao, Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com)
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