MILAN, March 25 (Class Editori) -- Alibaba Business launched the first edition of its Netpreneur Masterclass Italy. The initiative, in collaboration with Netcomm, the Italian trade digital hub, will start on next May 6 and will include courses and workshops for founders, CEOs and owners of Italian companies and startups of every sector, region and age. Overall, there will be six weeks of meetings on the new digital and global economic scenarios and on its ongoing transformation accelerated by the COVID-19 pandemic. Italy and Spain are the two countries chosen for the debut of the initiative in the EU.
"The Alibaba Netpreneur Masterclass Italy project is taking place not by chance at a delicate moment for the country's businesses and is intended to be a push to consider the digital way as an engine for business strategies and a driver of recovery. For today and tomorrow’s entrepreneurs —or better, 'netpreneurs'— the key word is adaptation to a world where digitalization is disrupting the models of production, organization and consumption. With this masterclass, we want to support Italian entrepreneurs in this transition, and ultimately to contribute to the establishment of a digital and global Made-in-Italy," Rodrigo Cipriani Foresio, General Manager for Southern Europe of Alibaba Group, explained.
From a recent study by Netcomm developed by The European House-Ambrosetti, it emerges, in fact, that more than half of the turnover generated by e-commerce and digital retail value network in Italy is to be attributed to SMEs. This network generated overall revenues for about 58.6 billion euros in 2020, gathers 678,000 companies and involves over 290,000 workers. In this framework, it is not only retailers that stand out (their turnovers have grown on average by 7 percent in the last five years, a percentage in line with the growth of large-scale distribution companies). In fact, SMEs that offer support services within this macro-sector also represent a key component: more than 65 percent of the turnover of the logistics supply chain and more than 83 percent of the revenues of the recycling network are generated by SMEs and micro-businesses.
Some of the topics that will be addressed include best practices and insights from digital and platform economy in China, as well as the strategic use of digital technologies in order to accelerate company growth and real cases of traditional groups that have bet on innovation to transform their business.
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