MILAN, March 15 (Class Editori) -- Almost half a million Chinese wine lovers took part in the webinar held to present Italian wines in the framework of the next Wine to Asia fair, scheduled for June 8-10 in Shenzhen, thanks to the Veronafiere-Vinitaly partnership and the Shenzhen-based Pacco Communication Group.
The event will consist of three days of meetings, tastings and networking opportunities where producers from all over the world can meet the most important Asian buyers. The expectation is growing since the signal of "high appreciation", in addition to the number of online attendees, is mirrored by the data released by the team of the Pinduoduo platform, one of the major e-commerce players for the agri-food industry in China, and by the words of the President of the Chianti Wine Consortium Giovanni Busi.
"The growing demand for Chianti in China is very important news for us, since we are working to establish ourselves more and more as protagonists in China. It is a fundamental challenge: China today represents about 5% of the global market for Chianti wine, but in light of the enormous size of this market and given the important growth that Chianti has been having in China for some years now, we believe that it can become one of the most important markets for us worldwide, if not the most important of all in a few years," Busi commented.
In the first difficult seven months of 2020, China imported wine from Italy for 45 million euros, down 39.2%, compared to 74 million euros in the same period of 2019, accounting for 1.28% of total shipments (down from 2% in 2019), but it remains a market of great interest since the downturn only depended on the effects of the pandemic and now is already showing clear signs of recovery.
The Chianti Wine Consortium was also a protagonist at the Chinese fairs of Interwine in Canton and QWine in Qingtian. In particular, in Canton, it showcased 10 wineries and had a counter dedicated to the designation of origin with 24 labels from 14 wineries, offering a horizontal tasting of the 2016 vintage of Chianti Riserva. In Qingtian, instead, the Consortium presented again 10 wineries, 74 labels in all, and a tasting dedicated to Vin Santo del Chianti PDO, with a virtual connection from Italy.
"Wine is part of Italian life and culture and represents joy and sharing," Cecilia Costantino, representative of the Italian Trade Agency in Guangzhou, told Pinduoduo's livestreaming followers. Pinduoduo's customers bought more than 20,000 items from the Italian Pavilion and contributed to increase the overall sales of Italian wine on the platform by 160% on the day of the webinar.
Founded in 2015, Pinduoduo operates on mobile only. The platform's total GMV grew by 73% to 1.46 trillion RMB (214.7 billion dollars) over the 12 months ended in September 2020, with a user base of 731 million annual active buyers.
Pinduoduo also led the industry in the number of average daily users on February 12 and 13, the first two days of the Chinese New Year. (All rights reserved)
(Source:Class Editori)
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