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Xinhua Silk Road
News for Outlets

First cross-border flash sale shop in China starts operation

September 08, 2020


Abstract : China's first cross-border flash sale shop, located in the Shengang gas station in Shenzhen, south China's Guangdong Province, recently started operation.

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Photo from Sinopec shows the cross-border flash sale shop in the Shengang gas station in Shenzhen.

BEIJING, Sept. 8 (Xinhua) -- China's first cross-border flash sale shop, located in the Shengang gas station in Shenzhen, south China's Guangdong Province, recently started operation.

The cross-border flash sale shop is jointly built by Ejoy365HK.com, a cross-border e-commerce platform under China's largest oil refiner China Petrochemical Corporation (Sinopec, 600028.SH) and Sinopec Guangdong Oil Products Company.

It allows consumers to buy goods from around the world while refueling their vehicles. Products offered in the shop include mother and baby products, daily necessitates and cosmetics, which are all from overseas.

As the gas station has connected with the customs clearance system, consumers can complete the customs clearance procedures within three minutes once they finish identity authentication in the shop, said Ma Wenliang, head of the Shengang gas station.

Another two gas stations in Shenzhen have also launched such cross-border flash sale business. It's learned that the cross-border flash sale business will be rolled out in 30 key gas stations in Shenzhen by the end of this year.

Flash sale is a kind of promotion strategy adopted by e-commerce companies for a short period of time. Under flash sale strategy, consumers can by items at reduced prices.

Sinopec is speeding up investing in non-oil business, which has become an important source of profit for the group. In the first half, Sinopec's operating revenue dropped 31 percent year on year to 1.03 trillion yuan, while its revenue from non-oil business reached 16.6 billion yuan, with profit of non-oil business standing at 2 billion yuan. (Edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)

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Keyword: Sinopec cross-border commerce

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