MILAN, Jan. 8 (Class Editori) - A knowledge hub designed to help fashion and design entrepreneurs and managers to understand digital transformation and to implement it concretely in their corporate reality. Netcomm Netstyle has been launched, a project signed by Netcomm, the Italian digital commerce consortium. Maura Basili is the senior partner of the initiative, a long-time consultant who has been working alongside important brands, companies and boutiques in the fashion retail and luxury goods sector for over 30 years.
"Today more than ever technology is an enabling factor in the entrepreneurial strategy of Made in Italy brands, also because the needs of consumers of clothing, footwear, accessories and luxury goods are increasingly sophisticated. The fashion, lifestyle and home living industry, which is worth € 5 billion in Italy (source, Ecommerce B2c Netcomm-Politecnico di Milano) is the one in which technologies are revolutionizing retail strategies the most" Said Roberto Liscia, president of Netcomm.
"With the ability to design collections and new products on the basis of industry trend data, predictive analyzes made available by artificial intelligence, it also allow you to maintain a relationship with the customer after purchase, proposing an increasingly personalized offer, as well as chatbots and virtual assistants are constantly improving customer support," added Liscia.
"We are working on events, workshops, study missions, market research and operational projects for the internationalization of Italian brands. Netstyle's first working table, scheduled for January 23 in Milan, will inaugurate a year of appointments dedicated to managers and entrepreneurs who want to know the most effective strategies and tactics to be implemented to expand their market through the digitalization of channels" explained Maura Basili.
NetcommNetstyle has already created Beautybit, the multibrand e-shop created with Cosmetica italia, which sells online in China through WeChat, an example of collective initiative that has become a model for other sectors too. Two other digital shops are on their way, in the People's Republic of China as well, aimed at Italian jewelry and furniture brands, with the development of temporary showrooms where to try and see the products live, and then buy them online.
(Source: Class Editori)
Notice: No person, organization and/or company shall disseminate or broadcast the above article on Xinhua Silk Road website without prior permission by Xinhua Silk Road.
A single purchase
