MILAN, Aug 22 (Class Editori) – Juventus expands its international presence by opening a branch in Hong Kong. In the Apac Region (Asia Pacific) the company is already present with three global partners (Konami, Ganten and Linglong) and two regional partners (China Merchants Bank and Costa Cruises), 10 Juventus Academy (six in China, one in Japan, Vietnam, Australia and New Zealand) and the team has just returned from a tour ended a month ago.
However, now there is a change of perspective: by establishing its own operational base in Hong Kong, the Club controlled by the Agnelli-Elkann family Exor aims at being more closer and at expanding the business - with 171 million potential fans - and is laying the groundwork for long-term and structured planning activities. The opportunity to learn more about eastern culture and markets - in particular the Chinese one - as well as the opportunity to bring fans closer to the history, values and uniqueness of Juventus, will allow the club to increase its own fan base and to enhance brand recognition.
The Hong Kong branch "will become a point of reference to better understand the needs, passions, aspirations of the Juventus fans in that specific geographical area, and it will be also a tool to learn more about companies and brands that invest in sports and communication, to have a closer relationship with traditional media and local social media and, last but not least, with government agencies interested in the development of football. Moreover, the proximity to the various partners will allow Juventus to offer them a better service, through innovative activations that will enhance collaborative relationships ", is written on a note from the Juventus club that, starting from Saturday 24 August, will prepare to defend the eighth league title won consecutively in Serie A.
The Hong Kong branch, which will be based in the central part of the metropolitan area, in one of the most renowned business districts in the world, will be steered by Federico Palomba, managing director of the local office, who will report to the chief revenue officer, Giorgio Ricci. A team of local experts with different experiences and skills will work together with Palomba: among them, there will be business development professionals, partnership activation, digital marketing, merchandising and e-commerce, is stated in the Juventus press release.
In the meantime, the Turin club is keeping a leading position at Piazza Affari: for days, in fact, in preparation for the championship and then for the Champions League, the Juventus bond has started to gain significantly, exchanging large volumes against a floating of just over 25%. The driving force behind Juventus actions, in particular, is the rumors of the transfer market that have been talking about a possible, albeit very complicated, disbursement in terms of the Brazilian PSG star, Neymar.
As happened last year for the arrival of Ronaldo, this summer speculators are focusing on the title betting on new twists in the summer market. Even today, for example, there is talk of an exchange with the French club that would involve the Argentine Paulo Dybala. While some exchange negotiations with the Barcelona would be underway.
(Source:Class Editori)
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