Revenue from e-sports events in Germany have surged in the past year, generated by the sales of tickets, media rights and sponsorship deals in the new global phenomenon of electronic sports gaming.
Revenue grew 22 per cent to 62.5 million euros (69.4 million dollars) in 2018 compared to the previous year, according to a study by the consultancy PricewaterhouseCoopers (PwC) released Monday. A separate study by Deloitte put 2018 revenue as high as 70 million euros.
About 40 per cent of revenue has come from sponsorship deals, PwC found, predicting that this segment alone could generate more than 60 million euros by 2023. That makes sponsorship "the most important revenue source for esports," said Werner Ballhaus of PwC.
The revenue estimates put Germany in fourth place globally behind the United States (191 million euros), South Korea (158 million euros) and China (130 million euros).
It is the biggest market by far in Europe. Just 24 million euros were generated in Britain and 21 million euros in France.
The study was published on the sidelines of the Gamescom convention in Cologne, where e-sports will also be a major feature.
The German Olympic sporting association does not currently recognize e-sports officially as a sport, but the genre has generated headlines after a recent world championship in the game Fortnite included record prize money of 30 million dollars.
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