Italian footwear brand plans to open new stores worldwide and to raise turnover growth to the double digits by 2020. Meanwhile, it has started considering expansion in China.
2020 will be an important year for Officine Creative. The Italian footwear brand, based in Montegranaro (Fermo, Marche region), is outlining a new development strategy, with turnover increase in the double digit and new stores opening worldwide as its main goals. "We closed 2018 with 16 million Euros in revenues, so now we want to raise them to 20 million (+25%) during the next two years. Our family business runs all production stages in Italy, and that is certainly its major asset,” said Tobias Dariz, worldwide commercial director.
"We want to grow overseas, where we produce 90% of our turnover. We've already reached New York but we're still missing a contact point on the West Coast – we have been scouting for suitable store locations in Los Angeles. We are also discussing a possible joint venture in Shanghai with a Chinese partner." Officine Creative kickstarted its expansion thanks to the wholesale network, today totaling 570 outlets around the world. The Retail project launched two years ago, when they opened their first brand store in Paris – soon followed by Amsterdam and New York.
"We're well distributed between the US, Russia, and Europe, with Germany and France in the leading position. E-commerce helps keeping the sales up, in particular thanks tothe fantastic performance of the direct to consumer strategy," the manager concluded. Future plans include opening a location in Milan and in Tokyo. Bag sales are still developing, while footwear produces the highest revenues; the company, led by Luca and Roberto Di Rosa, is planning to diversify its products, and to create lines exclusive to each different selling channel.
(Source:Class Editori)
Notice: No person, organization and/or company shall disseminate or broadcast the above article on Xinhua Silk Road website without prior permission by Xinhua Silk Road.
A single purchase
