The CEO of the telecommunications company Gigaset is holding a smartphone from the manufacturer in his hands. (picture alliance/dpa/archive)
After a protracted crisis, the telephone manufacturer Gigaset plans to achieve success as a service provider for connected homes and producer of affordable smartphones.
The company, which emerged in 2008 out of the former Siemens landline division, wants to use its strong market position with landline phones in Europe to expand into the new business areas.
The "Made in Germany" quality is meant to be a selling point with customers. Gigaset has been offering mobile phones since late 2016 and models manufactured in its Bocholt factory since last year.
But produced in Germany is not supposed to equate with pricey at Gigaset: "When it comes to smartphones, we will never become Apple or Samsung - there is a whole other strategy behind that," CEO Klaus Wessing told dpa in Munich. Gigaset wants to score with its smartphones in the low- to mid-rangeprice segment of 200 to 400 euros.
Gigaset no longer plans to merely be an industrial company. "We want to significantly expand the Smart Home realm," Wessing said. "We will in the long run offer complete product solutions - so hardware and software - and in the future generate a large part of our revenues with services."
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