The Naadam Festival in Inner Mongolia, where horse racing, wrestling, and archery meet stunning grasslands and rich folk culture, has captivated visitors from around the world. Foreign experts say the festival's fusion of culture, sports, and tourism is breathing new life into the region's heritage and creating fresh opportunities for local prosperity.

August11,2025

"Türkiye and China's friendship is deepening through tourism and culture cooperation," said Rasim Ari, mayor of central Türkiye's Nevsehir city in the heart of the Cappadocia region, known for its hot air balloon tours and surreal landscapes.

August11,2025

Hailing from a country where football is deeply ingrained in its culture, Brazilian Fabio finds the same passion for the sport thousands of miles away. Living in east China's Changzhou city for over two years, he cheers on the city's team in the local Su Super League.

August05,2025

The 17th Straits Forum-Chen Jinggu cultural activity week was held from June 28 to 29 in Gutian County, Ningde City of southeast China's Fujian Province, attracting guests from all over the country.

July01,2025

In the first half of 2025, China's cultural landscape has been energized by a striking confluence of creativity, confidence and a renewed sense of identity. From box office records and AI innovation to collectible toys and grassroots football tournaments, a diverse set of new icons is speaking volumes about how cultural relevance is being redefined in the China of today, according to observers.

June20,2025

Love knows no boundaries: From Hangzhou's Butterfly Lovers and White Snake legend to Verona's Romeo and Juliet, these timeless tales connect two romantic cities, building a cultural bridge that deepens collaboration and celebrates shared heritage.

May15,2025

With the accelerated implementation of application scenarios, AI is igniting new sparks in the cultural and tourism industries.

May15,2025

During the first Jiangxi Cultural Tourism Industry Expo and Trade Fair held in Nanchang, capital of east China's Jiangxi Province from April 30 to May 3, some international students from countries such as Pakistan and Russia visited the exhibition area of Yifeng County, immersing themselves in the unique charm of the Yifeng culture demonstrated by cultural and creative products and intangible cultural heritage treasures.

May13,2025

Explore the Taihu Bay Music Festival with, your French music and culture vlogger Alice Roche!

May09,2025

On a wooden runway built in the terraced fields of Jiabang in southwest China's Guizhou Province, Miao ethnic villagers, dressed in their finest attire, stepped forward to present a new fashion show featuring intangible cultural heritage.

April29,2025

"It's sort of a life that we both enjoy, that our kids really enjoy." Edward Gawne from Britain and his Chinese wife are running hotels in China's Wuyuan County, which blend Chinese and British cultures.

February17,2025

It is hard to imagine that someone living on the other side of the world could be interested in your culture, inspired by just a handful of encounters. However, a series of activities in Bulgaria, titled "The Story of China -- How and Why," is proving this possible.

November29,2024

Senior officials from the Chinese and Tanzanian governments have identified tourism and culture as two factors that helped cement ties between the two countries.

November06,2024

When the spotlight shines on Greek stage actress Evelina Arapidi, she begins guiding the Chinese audience through a one-woman, three-role monodrama titled Women of Passion, Women of Greece. Debuting in various cities including Beijing and Chengdu, the play of a distinctive genre has been touring around the country.

October13,2024

Amid the Tang tri-colored potteries, tiny figurines came alive and danced merrily. After an unexpected foray into live streaming at a bustling bazaar, they returned to their slumber as inanimate objects and images on the computer screen.

September24,2024

Clad in an elegant, embroidered Chinese outfit, Hans Peter Graether stood out among the audience at a Chinese folk music concert in Stuttgart, Germany on Wednesday night. Calling himself a passionate admirer of Chinese culture, Graether said he never missed a chance to immerse himself in a Chinese-themed event.

September20,2024

An overseas media team consisting of 10-odd chief editors and journalists from countries such as Kazakhstan, Sri Lanka, Spain, and Romania immersed themselves in Yulin culture during their visit to Yulin City in northwest China's Shaanxi Province from September 12 to 14.

September19,2024