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Aleksandr Sokolov: globalization leads to universal demand for media products

November 29, 2017


Abstract : Globalization has led to a universal demand for media products from consumers in different countries, held Aleksandr Sokolov, general manager and deputy editor-in-chief of TRUD, one of the oldest national Russian newspapers Wednesday.

1-亚历山大·索科洛夫

GUANGZHOU, Nov. 29 (Xinhua) – Globalization has led to a universal demand for media products from consumers in different countries, held Aleksandr Sokolov, general manager and deputy editor-in-chief of TRUD, one of the oldest national Russian newspapers Wednesday.

The media expert made the remarks on a parallel forum named Cooperation Dialogue Between Chinese and Foreign Media of “The 21st Century Maritime Silk Road” Forum on International Communication and Chinese (Guangdong) Companies Going Global in South China’s Zhuhai.

Over the past decade, international brands, new media formats, new electronic media and social networks have appeared in Russia, said Aleksandr Sokolov.

Following the trends, national media should strive to maintain the readers’ interest to the national culture, language, and history in the process of globalization, Aleksandr Sokolov noted.

In Russia, the brand of TRUD is familiar to 98 percent of the population of Russia.

“The 21st Century Maritime Silk Road” Forum on International Communication and Chinese (Guangdong) Companies Going Global, is hosted by the Information Office of Guangdong Provincial Government, Zhuhai Municipal Government and China Economic Information Service (CEIS) of Xinhua News Agency.

The Forum aims to integrate resources at home and abroad, provide suggestions to companies in going global, create an international communication platform for companies’ cooperation, dialogues and research achievement publication and promote economic and trade cooperation between China and foreign countries. Enditem (Edited by Duan jing, duanjing@xinhua.org)

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