Hainan steps up efforts to build world-class tourism, consumption destination

Abstract : Hainan is projected to annually receive 154 million counts of domestic and international visits by 2030, along with tourism-related revenue of 363 billion yuan (about 53.83 billion U.S. dollars).

An aerial drone photo taken on Aug. 4, 2026 shows tourists taking yachts in Sanya, south China's Hainan Province. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Hainan is projected to annually receive 154 million counts of domestic and international visits by 2030, along with tourism-related revenue of 363 billion yuan (about 53.83 billion U.S. dollars). (Xinhua/Zhao Yingquan)

This photo taken on July 18, 2026 shows an interior view of Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan Province. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Tourists visit Wenchang Spaceflight Science Center in Wenchang, south China's Hainan Province, July 24, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Diplomatic envoys visit Boao Lecheng International Medical Tourism Pilot Zone in south China's Hainan Province, July 24, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Audiences cheer for Team China during an international basketball game at Wuyuanhe gymnasium in Haikou, south China's Hainan Province, July 27, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Tourists visit the aquarium of Atlantis Sanya in Sanya, south China's Hainan Province, Jan. 15, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Tourists enjoy local delicacies at a night market in Haikou, south China's Hainan Province, July 17, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Fireworks explode during the opening ceremony of the 6th Asian Beach Games 2026 in Sanya, south China's Hainan Province, April 22, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Customers shop at Haikou International Duty Free Shopping Complex in Haikou, south China's Hainan Province, July 18, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

An aerial drone photo taken on July 23, 2026 shows a view of Maona Village in Wuzhishan City, south China's Hainan Province. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Tourists watch a rocket launch at a viewing platform in Longlou Town, Wenchang, south China's Hainan Province, July 10, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Tourists have fun near Tanmen Port in Qionghai, south China's Hainan Province, July 24, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.

Tourists have fun at the Dadonghai scenic area in Sanya, south China's Hainan Province, Aug. 4, 2026. Hainan is stepping up with efforts to build a world-class destination for international tourism and consumption as a key component of the Hainan Free Trade Port, and to probe for a new path towards high-quality development in its tourism-led consumer economy with distinctive local characteristics.