Chinese liquor maker Kweichow Moutai is collecting literary and artistic works worldwide to tell new stories about shared feelings of people from varied cultures at different moments in life.
The activity named "Moutai and I" global works collection, which is jointly initiated by Kweichow Moutai and China Economic Information Service (CEIS), is open to people from all countries and the overseas Chinese as well.
Designed to record unforgettable, meaningful moments or memories shared between people and the premium Chinese liquor brand, works in diverse forms are being pooled until June 30, 2026.
Originating from Maotai Town of Guizhou in southwest China, Moutai liquor remains one of the three reputed distilled spirits across the globe and its fascinating aroma, mellow flavor and complex brewing technique help it win fame from global tasters.
Brewed only with local sorghum and water from Chishui River, Moutai liquor, whose brewing process requires 30 steps, 165 sub-steps and at least a 5-year aging period before entering market, is always depicted as a "drinkable antique".
Now, the Chinese liquor producer and CEIS are inviting you to share your "Moutai stories".
Any works that relate to Moutai are welcome and please enter the submission page (https://ping.xhszjs.com/ps/axtnwU9Z) to submit your work.
The followings are details about the "Moutai and I" global works collection activity:
Organizers:
China Economic Information Service, Kweichow Moutai
Event Time:
Submission period: October 28, 2025--June 30, 2026
Reviewing period: July 10, 2026--August 30, 2026
Eligible Participants: Domestic and international audiences, Moutai fans, and literature and art enthusiasts.
Submission Rules and Requirements:
1. All participants must be aged 18 or above.
2. Accepted entries cover seven categories: prose, poetry, fiction, painting, calligraphy, photography and video. Each participant may submit only one type of work and one single entry (one article, one poem, one painting, one photograph or one video). Word and duration limits are specified as follows: prose within 3,000 words, fiction within 20,000 words, and video within 5 minutes.
3. All entries must be themed appropriately with sincere emotions and positive and uplifting outlooks.
4. All entries must be original and unpublished. Plagiarism is strictly prohibited. The competition accepts public supervision. Any entry found in violation of this rule will be immediately disqualified.
5. Kweichow Moutai and China Economic Information Service reserve the right to publicize, promote, adapt and otherwise utilize all submitted entries without additional remuneration.
6. Kweichow Moutai and China Economic Information Service hold the final right of interpretation of this event. Participation in the contest constitutes full acceptance of all the above rules and regulations.
Award Settings
Awards are set for seven entry categories, namely prose, poetry, fiction, painting, calligraphy, photography and video. Each category includes 1 First Prize, 3 Second Prizes, 5 Third Prizes, 1 Best Creativity Award and 1 Most Popular Award. In addition, the prose, poetry and fiction categories each have 1 Best Story Award, while the painting, calligraphy, photography and video categories each have 1 Best Visual Award. A total of 84 winners will be selected. Detailed award benefits are as follows:
First Prize: Two bottles of 30-year Aged Kweichow Moutai Liquor, and the official award certificate. The winning works will be released on Xinhua News Agency platforms, prioritized for publication in the Grassland Weekly of Xinhua Daily Telegraph, and featured on Kweichow Moutai's official WeChat account and other social media platforms. Winners will be eligible to attend key forums co-hosted by Kweichow Moutai and Xinhua News Agency.
Second Prize: Two bottles of 15-year Aged Kweichow Moutai Liquor, Xinhua News Agency cultural and creative products, and the official award certificate. Winners will be invited to attend key forums co-hosted by Kweichow Moutai and Xinhua News Agency. The winning works will be released on Xinhua News Agency platforms, prioritized for publication in the Grassland Weekly of Xinhua Daily Telegraph, and featured on Kweichow Moutai's official WeChat account and other social media platforms.
Third Prize: Two bottles of Kweichow Moutai "Chinese Zodiac" Liquor, and the official award certificate. Winners will be invited to attend key forums co-hosted by Kweichow Moutai and Xinhua News Agency. The winning works will be released on Xinhua News Agency platforms and featured on Kweichow Moutai's official WeChat account and other social media platforms.
Best Creativity Award/Most Popular Award/Best Story Award/Best Visual Award: Two bottles of Feitian Moutai Liquor, and the official award certificate. Winners will be invited to attend key forums co-hosted by Kweichow Moutai and Xinhua News Agency. The winning works will be featured on Kweichow Moutai's official WeChat account and other social media platforms.
A single purchase
