ROME, Aug. 28 (Xinhua) -- Amid uncertainties in international trade, Italian wineries are increasingly targeting China as a key market to meet its growing demand for premium and diverse wines. The move highlights not only trade potential but also opportunities for cultural exchange.
Industry experts note that Sino-Italian wine cooperation has been steadily expanding. Many Italian producers, faced with volatile trade conditions, are turning to China to diversify exports and establish long-term partnerships.
Giovanni Busi, president of the Consorzio Vino Chianti, said that the current changes in international trade present an opportunity to develop new export strategies. He emphasized that Italy should focus on more stable markets in Asia, South America, and Africa.
Italian wineries are also adapting their offerings for Chinese consumers. For example, Fabio Porro of Guido Porro winery in Piedmont said his estate has launched a wine specifically designed for the Chinese market. "We hope Chinese consumers will enjoy not only the taste but also the cultural stories behind Italian wines," Porro said.
Analysts view this trend positively. Andrea Appolloni, a management professor at the University of Rome Tor Vergata, noted in a recent interview with Xinhua that Italian producers are strengthening ties and cooperation with China.
Supporting these efforts, the eighth edition of Vinitaly China will tour Beijing, Wuhan, and Chengdu starting from September 15. The event aims to connect Italian wine producers, importers, and distributors with the Chinese market and facilitate new business partnerships.
As Italian wineries seek more stable markets and Chinese consumers show growing interest in premium wines, the Sino-Italian wine sector is poised for further expansion and deeper cooperation.
(Contributed by Gao Jingyan, and edited by Su Dan with Xinhua Silk Road, sudan@xinhua.org)
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