Photo shows that Sailun Group officially unveils the Liquid Gold Tires, namely an all-new line of colored-edge tires featuring seven refined hues including desert gold, cinnabar red, ocean blue, pine grove green, coral pink, snow white and cloud purple.
BEIJING, July 7 (Xinhua) -- Sailun Group, one of China's leading tire manufacturers, joined forces with America's century-old Vogue Tyre on June 28 to unveil the Liquid Gold Tires, namely an all-new line of colored-edge tires that bring a fresh "tire aesthetics" concept to the global market.
Drawing inspiration from traditional Chinese color theory and grounded in extensive user research, the tires feature seven refined hues including desert gold, cinnabar red, ocean blue, pine grove green, coral pink, snow white and cloud purple.
This launch marks the latest milestone in the long-standing collaboration between Sailun and Vogue Tyre. The new Liquid Gold Tires offer motorists both striking aesthetics and premium performance.
For over a century, Vogue Tyre's signature gold-edged designs and rigorous quality standards have made it a byword for luxury in high-end markets worldwide. Sailun became Vogue Tyre's sole strategic manufacturing partner more than ten years ago.
Industry benchmarks confirm Sailun's rapid development. In the 2025 "Top 500 Most Valuable Chinese Brands" report by World Brand Lab, Sailun achieved a brand valuation of 112.896 billion yuan and ranked 105th overall.
Meanwhile, Brand Finance's "2025 Global Top 25 Tire Brands" list places Sailun in the global top ten for the first time, and recognizes it as China's most valuable tire brand, also noting it as the fastest-growing Chinese tire manufacturer.
Driven by its mission "to make great tires", Sailun emphasizes long-term strategy and technological innovation.
Leveraging platforms like Qingdao University of Science and Technology and the National Engineering Research Center for Rubber and Tire, the company collaborates across the industry chain on fundamental research.
Notable innovations of Sailun include the world's largest 63-inch giant engineering radial tires, the pioneering Liquid Gold Tires, championship racing tires, and high-performance off-road tires, positioning Chinese tires in the global premium market.
(Edited by Tian Shenyoujia with Xinhua Silk Road, tianshenyoga0524@163.com)
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