Jing'an is gearing up for an exciting 2025, with a slate of major cultural, tourism, business and sports events designed to elevate the downtown district's profile.
The "One Festival, Four Seasons" consumption campaign will feature year-round activities, including global product launches, ACG (anime, comics, and games) culture and diverse consumer experiences.
Jing'an Joy City, a hub for ACG culture, hosted 56 popular global IP pop-up events in 2024, with 45 making their debut. In March, three major events – Girls Band Cry, Miniso×Wiggle Wiggle and Bandai Namco's Ichibansho Fifth Anniversary – are taking place.
Cultural highlights include Modern Drama Valley, the Jing'an Music Festival and the Shanghai Jing'an World Coffee Culture Festival. Over 80 percent of SMG's major productions in 2025, such as "League of Legends: Arcane" and "SIX," will be held in Jing'an, alongside the return of "Sleep No More."
The district will host over 300 sports events, including the eSports Shanghai Masters. (Source: Shanghai Daily)
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