BEIJING, Feb. 20 (Xinhua) -- Shanghai's Jing'an District launched a light show in the Nanjing West Road business center, integrating theme consumption activities and entertainment performances to celebrate the Spring Festival.
The Nanjing West Road business center has gathered more than 2,000 well-known brands worldwide, one-third of brands' high-level first stores in Shanghai and headquarters of many top world brands. Jing'an District is striving to build the business center into a world-class landmark business district.
By utilizing AIGC generation technology, the design team has integrated rich folk art elements from Shanghai, Jiangsu, Zhejiang, Anhui and other regions in the form of digital New Year paintings in the show to symbolize good luck and prosperity in the new year, forming unique and charming attractions.
It is learned that the event has attached great importance to the development and innovation of the night economy. During the show, major shopping malls have also launched a series of special New Year shopping activities to further spur market vitality and promote consumption upgrade.
The first stores, trendy and quality goods, and launch events of major brands in the Nanjing West Road business center have also been presented, forming a perfect integration of one-stop quality consumption and leisure entertainment to bring unprecedented high-quality life experience to the public.
As a crucial part of the New Year shopping season of Jing'an, the event has played an important role in elevating the international image and regional influence of the Nanjing West Road business district, and is a key measure to realize the goal of building a business district of 100 billion yuan.
(Edited by Gu Shanshan with Xinhua Silk Road, gushanshan.1987@163.com)
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