MILAN, Aug 1 (Class Editori) — Granarolo officially launches Granarolo Baby in China, an international version of its distinctive line dedicated to the infant’s world. The products aim to accompany children aged 0 to 3 years and beyond.
The Italian Group participated in the “Children Baby Maternity Expo” (CBME) held in June 2023 in Shanghai, the world’s leading event dedicated to maternity, where they presented a full range of liquid baby products that cater to 0 to 6 months, 6 to 12 months, and 1 to 3 years age group.
These products are produced in Italy with 100% Italian milk sourced from the member-farmers of the Granarolo supply chain. The formulations are specifically designed for the Chinese market. The currently launched products include infant ultra-high temperature (UHT) milk in three stages: stage 1 (0-6 months) in 6x100 milliliters format, stage 2 (6-12 months) in 6x200 milliliters format, and stage 3 (1-3 years) in 6x200 milliliters format.
Granarolo is the only Italian firm to possess a plant certified by the Chinese authorities for exporting infant milk. “Consumers and experts were able to assess and sample the products, which were highly successful thanks to their organoleptic profile, characterized by the usage of high-quality milk. This quality clearly set them apart from other similar products in the market,” an official statement stressed at the fair.
Granarolo Baby stands out from local and international products by producing powdered formulas in a liquid ready-to-feed form, “which is very practical for Chinese families and has been highly appreciated,” the note stressed.
During the event, Sina News, the parent company of Weibo, a sort of Chinese equivalent of Twitter, interviewed representatives of the Group. The interviews were posted on a dedicated page followed by over 1.3 million subscribers interested in the world of mother and childcare. To promote the launch of the range, Granarolo has created a page on the Chinese social media platform WeChat, a chat and shopping app, aimed at showcasing brand information, early childhood development, ingredients, and Granarolo cheeses.
In addition, an account on Little Red Book/Xiaohongshu, which is similar to Instagram, was opened. Through live streaming and other collaborations, it will engage with influencers, key opinion leaders, and key consumer/customer opinions. In addition, a series of in-store promotion events in major baby store chains in major cities are being planned to introduce the product range to families through tastings, Q&A sessions, and social media sharing.
(Source:Class Editori)
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